Label literacy: a neutral checklist

1) Look for clarity (not hype)

• Avoid pages that promise guaranteed results or certainty-based outcomes.
• Prefer pages that clearly separate editorial content from sales messaging.
• Check whether safety, warnings, and policies are easy to find.

2) Verify policies and transparency signals

• Shipping and refund/guarantee policies should be readable and specific.
• Manufacturing standards should be stated clearly when relevant.
• Be cautious with “miracle” language, before/after imagery, or unrealistic timelines.

3) Use primary sources when available

When neutral research-style pages provide primary-source hosting links (e.g., repositories), use them. If a claim cannot be verified, treat it as marketing, not evidence.

Further reading (external)